Etix
Lyric Baltimore Announces Partnership with Etix
Collaboration with North America’s leading independent ticketing provider aims to enhance the patron experience
BALTIMORE – Lyric Baltimore has announced a new partnership with Etix, North America’s leading independent ticket provider. The Lyric will utilize Etix’s web-based ticketing suite to sell admissions both online and on-site, while enhancing the customer experience with the platform’s innovative technology and exceptional customer service.
“As an historic independent venue, we’re always looking for ways to stay closely connected with our patrons,” said Steve Palmer, Chairman of the Lyric Foundation Board of Trustees. “This exciting partnership will make it easier for customers to access tickets and engage with us. Etix provides the personalized, seamless experience that our audiences deserve,” he added.
The Lyric’s collaboration with Etix reflects the theater’s continued commitment to delivering an exceptional customer experience. Earlier this year, the Lyric installed a $500,000, state-of-the-art sound system that pairs cutting edge amplification and sound technology with the historic venue’s unique acoustics to provide patrons with unparalleled sound quality.
“Etix’s dedication to supporting and uplifting independent venues perfectly aligns with our core mission to provide world class entertainment to the people of Baltimore and beyond,” said Chris Heacock, general manager at the Lyric. “As we continue to elevate our role in Baltimore’s arts community, our partnership with Etix will enable us to better serve our patrons by streamlining ticket access and ensuring a convenient, user-friendly experience.”
Starting October 1, all ticket sales for Lyric events and performances will be processed through Etix and available online at lyricbaltimore.com and etix.com.
Customers who have previously purchased tickets through the Lyric’s previous ticketing provider, Ticketmaster, will be notified directly with instructions on how to obtain new tickets within the Etix platform.
“Etix is deeply committed to preserving the legacy of independent venues, and fundamentally understands the need for agile technology that doesn’t sacrifice the core mission and values of historic community spaces,” commented Travis Janovich, CEO and Founder of Etix. “We are excited and proud to partner with the Lyric and its long-standing tradition of bringing unforgettable performances to the Baltimore community.”
About The Lyric Foundation
Lyric Foundation, Inc. is a non-profit organization operating and maintaining the Lyric Baltimore, a live entertainment venue located in the Mount Vernon neighborhood in Baltimore, Maryland. A cornerstone of the arts community since 1894, The Lyric presents a variety of music, dance, comedy, youth centric and educational programming of the highest quality to diverse audiences in the greater Baltimore and Maryland region. Learn more at lyricbaltimore.com.
About Etix
Founded in 2000, Etix is an international, web-based ticketing service provider, processing more than 55 million tickets per year in 40 countries. As the largest independent ticketing company in North America, Etix provides flexible and secure ticketing solutions, digital marketing services, and robust e-commerce fulfillment. Etix is proud to work with 1,800 venues, including music clubs, festivals, arenas, performing arts centers, fairs, casinos, and more. Headquartered in Morrisville, N.C., Etix has offices in Houston, Birmingham, Phoenix, Austria, China, Germany, Holland, and Japan, as well as a full-service digital marketing agency in Morrisville.
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